From Vision to Expansion:
MANILA, PHILIPPINES
June, 2026
Less than a year ago, SH-RD welcomed its key partners from the Philippines to Kaohsiung, Taiwan, for an initial brand briefing and strategic presentation. Today, that vision has turned into a roaring success. In less than twelve months, SH-RD has officially landed in the Philippines, embarking on a high-energy, fast-paced journey of expansion that is already taking the local beauty market by storm.
During a highly productive visit to Manila, the SH-RD brand team conducted intensive, hands-on employee training and educational seminars for the local Filipino staff. This training ensures that the local team is fully equipped to deliver the salon-grade expertise the brand is known for. The trip also served as a dynamic networking hub, allowing the team to connect with leading local beauty and hair influencers (KOLs), while holding promising negotiations with premium beauty retail channels to further expand the brand's footprint across the country.
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The momentum culminated from June 17–19, 2026, as SH-RD made its grand exhibition debut at Cosmobeauté Philippines 2026, the nation's premier B2B beauty trade show. Located at Booth B4 within the Taiwan Pavilion at the World Trade Center Metro Manila, the SH-RD booth became an absolute sensation. Visitors, salon professionals, and distributors flocked to the booth to experience professional scalp and hair consultations, exclusive expo giveaways, and interactive product demonstrations.
As the world’s pioneer in premium scalp and hair care, SH-RD’s official launch on June 22 marked a historic milestone. The brand’s presence at Cosmobeauté Philippines showcased its commitment to delivering world-class, professional hair innovations to the region, receiving overwhelming enthusiasm and trust from local industry partners.
"Our journey in the Philippines has been incredibly fulfilling, fast-moving, and full of energy," stated the SH-RD Brand Management Team. "Going from a brand presentation in Kaohsiung to training teams, meeting influencers, and launching at Cosmobeauté Manila in under a year is a testament to our incredible partnership. We have big dreams, great hair, and even bigger energy for the Philippines—and we are just getting started."