Live Commerce and Halal-Certified Formulas
Spark Buzz Across Asia-Pacific
Tokyo l Jan. 14-16th + May 18th
TOKYO, JAPAN – As one of the world's most influential hubs for the beauty and hairdressing industries, Japan has always held a premier position on the global stage. Driven by a culture that deeply values personal grooming and impeccable presentation, Tokyo serves as a trendsetting beacon that sets the standard not only for East and Southeast Asia but also for industry professionals across Europe and the Middle East. For premium haircare pioneer SH-RD, capitalizing on this dynamic market through Tokyo’s elite beauty platforms remains a core strategic focus.
This strategic commitment was fully realized through highly impactful showcases at COSME Tokyo in January and Beautyworld Japan Tokyo in May. At the January exhibition, SH-RD tapped into Japan's booming live-commerce phenomenon. The brand booth transformed into a high-energy media hub as multiple prominent influencers and Key Opinion Leaders (KOLs) conducted live streams directly from the floor. These digital creators engaged with thousands of Japanese consumers in real-time, delivering live styling demonstrations that showcased the immediate, transformative results of the iconic SH-RD Protein Cream.
The global momentum accelerated even further at the May exhibition. Reflecting Tokyo's status as a global crossroads, the SH-RD booth attracted an exceptionally diverse, international crowd. The exhibition floor saw local Japanese industry peers joined by blonde-haired European buyers and Muslim beauty professionals, all eager to experience the brand's salon-grade product lineup.
This massive, multicultural appeal is no coincidence. Built on a foundation of rigorous research and global compliance, SH-RD’s premium formulas have successfully achieved Halal Certification and CPNP (Cosmetic Product Notification Portal) Registration. These crucial international credentials ensure that SH-RD meets the highest global standards for safety, inclusivity, and efficacy, allowing the brand to seamlessly market and distribute its products across Europe, the Middle East, and beyond.