January 15 to 17, 2025
Odaiba, Tokyo
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SH-RD captured the spotlight at the 2025 Tokyo COSME Tech exhibition with its unique "Gorgeous Feather Lamp" and "Golden Chocolate Mountain" installations. The captivating displays, combined with exquisite giveaways, attracted a steady stream of visitors and ignited a social media frenzy. This successful event significantly boosted the brand's visibility in the Japanese market.
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Successful Event
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SH-RD made its grand entrance at Tokyo BIG SIGHT, participating in Asia's most influential beauty industry B2B exhibition - Tokyo International Cosmetics R&D, Ingredients & Manufacturing Technology Exhibition (COSME TECH TOKYO). This event is part of COSME WEEK TOKYO, one of Japan's largest beauty events.
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Brand opportunities
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At the exhibition, SH-RD successfully showcased its unique brand charm and attracted significant attention from potential Japanese buyers, laying a solid foundation for further expansion in the Japanese market. Through this event, SH-RD once again demonstrated its exceptional product quality and innovation, continuing to cultivate global markets and share beauty with the world.