September 9 ~ 11, 2025
Jeddah, Saudi Arabia
Our inaugural appearance in Saudi Arabia created an immediate buzz within the local haircare industry. Bridging cultural divides, SH-RD showcased its commitment to beautiful hair, drawing a large crowd from the moment the event began. Visitors were highly engaged, eagerly listening and experiencing the instant results of the SH-RD Protein Cream. Many expressed their intent to purchase and actively requested samples of our shampoos and semi-treatments to try at home.
Adding to the excitement, we announced that SH-RD will soon be available at the Gold Apple counter in Red Sea Mall, Jeddah. This news provided our new customers with a clear path for future purchases, boosting their confidence in recommending SH-RD to friends and family. This move highlights our brand's professional presence and our strong commitment to the Jeddah market.
To offer an immersive brand experience, we prepared fragrance oils from the SH-RD Protein Cream and four new fragrance options for our scalp shampoo. This allowed guests to appreciate the professional details of our formulas and enjoy the delightful aromas of our products. Combined with a special raffle, our booth became the most popular at the entire exhibition, a testament to SH-RD's powerful appeal in the Middle Eastern market.
Our successful debut and interactive activities provided valuable insights into local market demands, proving SH-RD's high potential in the Middle East. This is just our first step in Saudi Arabia, and we are excited for what the future holds!